"Bali is my life": This is a powerful statement that reflects the fact that Bali is not a tourist destination but a beautiful island owned and lived in by the Balinese who welcome visitors to enjoy their island. As a statement it is emotional, honest, true and invites the world to discover why Bali is so special.

In this campaign we are proud to present Bali not through its beauty, or its tourism industry but through the one consistent backbone of the island: its people

Make Bali part of your life...

Jero Wacik
(Minister of Culture and Tourism)